So you’ve got this product. It’s amazing just the way it is. Or is it?
Your product is a liquid. It comes in a bottle. Maybe it comes in various sizes or shapes. Let’s take it to the next level by putting it in another format, a wipe format that is.
Before you make a commitment like this why don’t we discuss the benefits of putting your product into a wipe format?
The first benefit is simply that consumers love options. Let’s say for instance that your product is a shoe cleaner fluid. Your clients love your brand and are loyal buyers. But maybe they travel a lot, or need to freshen up their shoes before a big meeting in their office. Having some single pack wipes in their car or desk drawer would make it all the more convenient for them to use your product with ease. This scenario can be true of a lot of different types of products such as glass cleaners, hand cleaners, lead and toxic metal removers, makeup remover, nail polisher remover, disinfectant cleaning fluid, and anything else you might be able to think of.
Your product is unique in some way already; why not make it even more so? You might reach a new group of customers because you put your product in a new format. People love the convenience of grabbing a canister of wipes and being able to carry one thing instead of two. For example a spray bottle full of glass cleaner and paper towels compared to a canister of glass cleaner wipes. Plus you can’t spill wipes all over the floor.
These same arguments go for if you’re creating a brand new product. Consider making it into a wipe. In a time where convenience is key, there is not better combination than a fabulous product idea and a wipe.
Don’t forget that we’ll help you every step of the way to make sure your final product is the best it can be.
